Challenges like inaccurate product data, multiple formats, and category-wise mapping can really make it tough to manage the online catalog. So, in order to comply with certain guidelines, you should gather every single detail and be consistent across all channels. You could spend some time in going through whitepapers that give an idea of how to deliver a consistent product view.
Be sure about the product tagging
After a keyword research, you should ensure that the tags are linked to the keywords. In fact, this is necessary because it helps customers to find car parts when they are having a look at the search engine results. For enhancing the SEO rank of the E-Commerce website, you must use tag clouds and make sure that the product tags are clickable.
Be creative with product descriptions
As you update the aftermarket parts e-catalog, write product descriptions with a creative bent of mind. As unique descriptions are posted online, you can actually entice customers to check out the car part and make an online purchase. While you emphasize on specific lines and phrases, you shouldn’t forget to add HTML header tags.
Create a master file
Creating a master product sheet can always make things easier when you have everything entered in one sheet. Apart from the information, you should also include images, part number, and the price. Implementing such kind of a sheet can streamline tasks pertaining to data management.
If you are trying to manage different E-Commerce channels, then it’s important to manage inventory. As the content is optimized from the SEO perspective, you can use tools rather than uploading inventory details on your own. Moving ahead, you need to automate the task or delegate it someone who would just be synchronizing product inventory.
Explore digital marketing techniques
As you manage a digital campaign, the product features should be highlighted properly. This tip can help to optimize the catalog indirectly and aid to drive sales. After all, when you have done a good job in designing ads, you are sure to make the catalog visible within the search engine results.
Finally, integrating the catalog with an ERP solution would work for updating the inventory from the front as well as the back end. As the customer adds parts to the shopping cart, the order would be processed and fulfilled quickly.
If the steps seem tedious, then you can consider outsourcing the tasks to a third-party vendor.